It's Adwords all the way... if you know these secrets...
The place to start with PPC advertising is the mother of all PPC advertising,
Google Adwords. If you're marketing a business on the Internet, more than likely
you've heard of Google AdWords at one point or another.
Adwords can be quite profitable when used correctly. Consequently, you can
lose your shirt if you lack a solid understanding of AdWords and why it works so
well for some, yet fails miserably for others.
The first thing you need to understand is that Google is all about relevancy.
Google places a huge emphasis on this for their users and this is a key central
concept in understanding how to use Adwords profitably.
When you apply the following relevancy-related techniques, you will lower
your cost per click and avoid being charged $5 or $10 for a click. And low click
costs + relevancy = A Successful Adwords campaign...
1. Create an ad campaign that closely matches very specific, and similar
keywords.
For example, you sell dog grooming hair brushes.
Your initial thought may be to bid on keywords like "pet" and "pet supplies."
Google considers these as general keywords. People looking for dog grooming hair
brushes will not most likely look for "pet supplies."
The person looking for a dog grooming hair brush already knows what he or she
wants. You want your ad to target that person directly and your conversation
rates will increase.
Group and bid on keywords like "dog grooming supplies," "dog grooming brushes,"
and "dog grooming hair brushes." Each of these keyword phrases has one thing in
common: the phrase "dog grooming." These are relevant. Make sure each keyword in
each ad group has one common word or phrase.
2. Pay less by constantly seeking out clever, original keywords.
Use the keyword tool right in Google Adwords to generate new keywords on a
regular basis. But do not limit yourself to this tool when creating your keyword
lists.
Open your MS Word or other word processing program and enter some of your
best keywords. Then use the built-in thesaurus. If your word processing program
does not contain a thesaurus, go to thesaurus.com or any other online tool
available. This is the best way to build a well-targeted, original keyword list
for any successful PPC advertising campaign.
3. Make sure your headline, body copy and display URL contain keywords.
When someone performs a search, the keyword they searched for appears in bold,
in the headline, body copy and web address. Ads with more bolded text stand out
to the searcher, resulting in more clicks.
To take full advantage of this, insert your keyword in the headline, ad copy
and display URL, every time. This helps drive more focused traffic to your site,
as Google rewards you by having a higher position for lower cost. Your ad is
shown more and you please the Google users because you provide exactly what they
are looking for.
(Again: The name of the game is relevancy).
4. Create a landing page for each keyword you bid on.
One of the tricks to getting higher relevancy and higher quality scores in
Google's mind is to drive traffic to very specific landing pages.
Each keyword you bid on should be slightly altered so when someone clicks on
your ad, they still see the same keyword or something very similar to it in the
headline and in the body of your copy on your website.
For example, you search for "dog trainers in Boston." You see an ad that says
"Dog Trainers in Boston." You think to yourself this is exactly what you wanted.
You click on the ad to go to the website.
The first thing you read on the web site is "3 Dog Trainers In Boston Reveal the
Secrets that Show You How To Easily Fix The Top 10 Most Common Dog Problems
Without Having To Pay $1000s In Consultation Fees... All From The Comfort Of
Your Own Home."
This website tells you exactly what you are looking for. Rover has some problem
you want to fix, and you just found someone local who can help you - now that's
relevancy at it's best.
In closing...
If you want to try PPC advertising, use these four techniques. Instead of
losing your shirt, you might actually turn a profit!
